Go2Market is a consulting company, which provides professional full-cycle marketing services to Western IT companies willing to penetrate or boost their presence and visibility on the Russian and CIS markets.

Go2Market Strategy

"Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat" — Sun Tzu

Choosing the right marketing strategy is a key success factor to grow your business. But when it comes to the Russian market, most traditional Western marketing concepts and theories might not work or produce the desired results. You need to know this country and its history; understand the Russian mentality and culture to pick the right ways to position and promote your value proposition and also differentiate it from the local competition. Go2Market is a Russia-based marketing agency, which is focused on promoting Western companies on the CIS markets. We will help you choose the right strategy to maximize your investments in building your brand awareness and generating leads on these markets.

Marketing Research SWOT analysis Market trends Competitive analysis Target audience analysis

Positioning Focus areas Key differentiators Targeted positioning

Marketing Plan Channels Lead generation campaigns ROI analysis

Marketing strategy tells you where you want to go from here

 

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